Rick is a Disney-trained Oxford-educated brand strategist who has pioneered viral influencer marketing since 2003. He launched some of the world's most iconic viral campaigns - from the Myspace days to now.
Rick’s award-winning experience includes campaigns for Disney, Chick-fil-A, Little Blue Menu, Universal Pictures, Walmart, ABC Television, Hershey, NBC, P&G, Coca-Cola, "Harry Potter," "Toy Story," "The Chronicles of Narnia," "The Purge," "The Cove," "Food, Inc.,” Pacific Dental Services, Burst Oralcare, & countless early stage startups.
Rick is husband to celebrity fashion power influencer/CEO & media personality, Rachel McCord. He’s also a super proud daddy to Richard Schirmer IV, aka “Jude.”