Rick & Rachel

Rick Schirmer

(Harry Potter, Toy Story, Walmart, Proctor & Gamble, Whole Foods)

As a pioneer of influencer marketing, Rick began influencer campaigns back when Facebook and Myspace started.

Throughout his 20-year career in the entertainment industry, Schirmer has been at the forefront of the most viral campaigns of all time (Ever heard of Harry Potter, The Purge, The Hobbit, Passion of The Christ?)

In addition to serving as CEO of ViralBrand, Rick is also a founding partner in Gloo—a Boulder-based big data firm with 300 employees.

Rachel McCord

(Celebrity, CEO, and Founder)

Celebrity entrepreneur, author, producer and host, Rachel McCord is known as a major inspiration to millions of women, empowering them to create epic lives regardless of their background. Named “Master of Branding” and “Influencer of Influencers” , McCord is a powerhouse leader with a passion for helping influencers, creators, entrepreneurs, start-ups, and Fortune 500 companies. 

Rachel is the founder of The McCord List, a community of fellow celebs, bloggers, and influencers, and the top-rated show on Amazon Live. In addition, she is the Co-CEO of ViralBrand, an influencer marketing agency responsible for launching over 300 campaigns for companies such as Disney and Warner Bros.

case studies

WE transform influence INto business!

Here’s what people are saying

Remarkable Revolutionary

Rick Schirmer makes it happen. He’s the real deal. He inspires me daily and is a remarkable revolutionary.


Author of "REMARKABLE”


Rick Schirmer is the Superhero of launching ideas.

Jeff Henderson

Best-Selling author of “FOR”

A Game Changer

Working with Rachel and The McCord list team has been a game changer for the MAGIC event. Her thought leadership and marketing expertise provided during the live show programming has helped thousands of fashion retailers and brands evolve their businesses.


President of Coterie | MAGIC | Project


Rick is the ‘rock star’ of helping brands make emotional connections, which lead to lifelong, loyal fans. To witness him in action is amazing and something you don't want to miss! Making the connection between lifelong loyal fans and the brands they love is what Rick is all about. He is a dynamic force that combines creativity AND engagement.”

Jody Dreyer

Senior Vice President of Marketing, The Walt Disney Company

Exceptional and Innovative

Rachel is one of the most exceptional, innovative expert leaders on the planet. She is Da Vinci’s Renaissance Man, but she’s hotter than a 2 dollar pistol… as you well know. Brains and beauty… not fair. Her face is made for TV, so she’s a perfect compliment to my face made for radio.

Ashley Thompson

Vice President, BURST Oral care

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