WE transform influence INto business!


From the marketers of

Rick Schirmer

(Harry Potter, Toy Story, Walmart, Proctor & Gamble, Whole Foods)

As a pioneer of influencer marketing, Rick began influencer campaigns back when Facebook and Myspace started.

Throughout his 20-year career in the entertainment industry, Schirmer has been at the forefront of the most viral campaigns of all time (Ever heard of Harry Potter, The Purge, The Hobbit, The Passion of The Christ?)

In addition to serving as CEO of ViralBrand, Rick is also a founding partner in Gloo—a Boulder-based big data firm with 300 employees.

Rachel McCord

(Celebrity, CEO, and Founder)

Celebrity entrepreneur, author, producer, and host, Rachel McCord is known as a major inspiration to millions of women, empowering them to create epic lives regardless of their background. Named “Master of Branding” and “Influencer of Influencers,” McCord is a powerhouse leader with a passion for helping influencers, creators, entrepreneurs, start-ups, and Fortune 500 companies. 

Rachel is the founder of The McCord List, a community of fellow celebs, bloggers, and influencers, and the top-rated show on Amazon Live. In addition, she is the Co-CEO of ViralBrand, an influencer marketing agency responsible for launching over 300 campaigns for companies such as Disney and Warner Bros.

Helping creators become entrepreneurs!

A community for creators by creators
- Brand collaboration
 - Paid opportunities
 - Community events
 - Seminars
 - Hollywood creator lounge

Join our Community!


We help creative entrepreneurs believe in themselves and build successful companies to support themselves and their families.

Since 2004, we have launched some of the world's most viral campaigns with a community-driven approach to activating influencers, creators, celebrities, raving fans, and social media users.

Let us do the heavy lifting for you!

Here's what people are saying

Remarkable Revolutionary

Rick Schirmer makes it happen. He’s the real deal. He inspires me daily and is a remarkable revolutionary.


Author of "REMARKABLE”


Rick Schirmer’s drive and enthusiasm are like no other. His ability to build and maintain relationships with clients and prospective clients is uncanny ...Rick is awesome!

Jennifer Payne

Director of Diversity & Inclusion, Mercedes-Benz

Glamorous and Genuine

Rachel McCord is that elusive combination of being both glamorous and genuine--all in one glamorous package. Beautiful inside and out--she exudes charisma and charm in spades. But above all--Rachel is a consummate professional who brings her A-game to whatever she does.

Heidi Nazarudin

Award-winning blogger (TheAmbitionista.com) and founder of Blogger Babes

A Game Changer

Working with Rachel and The McCord list team has been a game changer for the MAGIC event. Her thought leadership and marketing expertise provided during the live show programming has helped thousands of fashion retailers and brands evolve their businesses.


President of Coterie | MAGIC | Project

Exceptional Relational Intelligence

Rick has the most relational intelligence I've ever met in a human. Not only is he my best friend, but I've learned that he is also everybody's best friend if they have met Rick at least once. This unique gift translates to his ability to sell ideas, work with people, and market products in a social media universe. That is why he has been able to build the best social media networks to connect with hundreds of influencers and millions of impressionable consumers of entertainment and retail products.

Dan Cobb

Award-winning blogger (TheAmbitionista.com) and founder of Blogger Babes


Rick is the ‘rock star’ of helping brands make emotional connections, which lead to lifelong, loyal fans. To witness him in action is amazing and something you don't want to miss! Making the connection between lifelong loyal fans and the brands they love is what Rick is all about. He is a dynamic force that combines creativity AND engagement.”

Jody Dreyer

Senior Vice President of Marketing, The Walt Disney Company

The Real Deal

From the moment I met Rachel McCord I knew I met a power player. Don’t be fooled by good looks and a rockin’ wardrobe, this boss lady is all business and has the receipts. Rachel and The McCord List ALWAYS deliver above and beyond bringing me what I didn’t even know I desperately needed until she presented it. Then I couldn’t live or have a successful event without it. Rachel is the real deal and a true superstar.

Don Pietranczyk

VP, Experience & Education | MAGIC | Informa Markets

Exceptional and Innovative

Rachel is one of the most exceptional, innovative expert leaders on the planet. She is Da Vinci’s Renaissance Man, but she’s hotter than a 2 dollar pistol… as you well know. Brains and beauty… not fair. Her face is made for TV, so she’s a perfect compliment to my face made for radio.

Ashley Thompson

Vice President, BURST Oral care

The Brand Mastermind

I’ve worked with Rick on two brands so far and, my-oh-my, he was the jolt of energy, brainpower, and creativity that we needed. He has this way of diving into your tangled web of thoughts and turning them into something executable and amazing. He’s a great partner who helped create, launch, and bring our brands to market. I look forward to working with him for years to come!

Michelle Wong

Head of Brand Strategy & Activations; Pacific Dental Services (PDS)


Rick Schirmer is the Superhero of launching ideas.

Jeff Henderson

Best-Selling author of “FOR”

WE transform influence INto business!

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